- February 4, 2019

UK Digital Market Overview – Q4 2018

The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the fourth quarter of 2018.

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Topics covered in the UKOM Q4 2018 report include:

  • Platform preferences by demographic segment.
  • How consumers tend to use different platforms to access different content categories.
  • The websites and apps where consumers spend the most time, and how this compares with the previous quarter and year.
  • A review of top retail sites and their audiences during the festive period.

Contact us today to learn more about this latest UKOM Insight piece.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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