Consumers set up a blockbuster holiday season at the Box Office
Societal changes due to the pandemic are creating new challenges for brands seeking to anticipate and capitalize on emerging consumer behaviors. This report therefore sets out to quantify some of the trends that have played out in 2020, while assessing their implications for 2021, and beyond.
Some of the aspects covered in this report are:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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