- September 20, 2021

Exclusive research: OTT in India

Comscore is delighted to share with you the latest OTT research paper: OTT in India: Full Stream Ahead.

The paper answers questions such as:

  • What do consumers value most with OTT services?
  • Why do they prioritize content delivered online, as opposed to through traditional media such as TV or radio?
  • What are the pain points hindering the adoption of OTT?

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