- January 24, 2022

Alone Together: Key Social Media Trends in 2022 and Beyond

In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights, we look ahead at how to connect with the consumer and each other in 2022.

The Comscore team examined several case studies across key verticals that highlight who won, what worked, and which takeaways can help drive success across all channels in the continued uncertainty of 2022.

Key topics covered:

  • The top themes, trends, and moments of 2021 on social media
  • How behavior on social media changed through the year and what this means for 2022 and beyond
  • Predictions for 2022 trends and how they will be important to brands and marketers, with breakouts by key categories including Consumer Goods, Retail, Automotive, Technology, Publishing and Video

Social Media Measurement Solutions:
Explore our suite of social media products to gain a true view of audiences, inform cross-platform planning, and evaluate campaign effectiveness here.

    Content Pulse

    Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy.

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    Total Digital

    Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.

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