- July 26, 2022

Booming OTT Market & New Players Seeking a Slice of the Pie

Dhanya Purushothaman
Dhanya Purushothaman
Client Insights Partner
Comscore

In this report we look at OTT booming in India and all the players that are seeking a slice of this promising market pie. With a clear view of the landscape and the consumers’ profile it’s easier to target audiences.

We do so by answering questions such as:

  • What is the composition and size of the Indian OTT market?
  • Who are the players?
  • What are the audience demographic profile? And how much time do they spend on each platform?
  • Which are the online categories with more affinity with OTT platforms ?

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