March 16, 2023

The Power of Cross Measurement

Adam Holt
Adam Holt
Vice President, Client Partnerships
Comscore
Jason Clough
Jason Clough
Senior Director, Partnerships & Insights
Comscore
Toby Crisp
Toby Crisp
Vice President Client Insights
Comscore

In our recent webinar, "The Power of Cross Measurement," held on March 16th, Comscore’s Adam Holt, Toby Crisp, and Jason Clough took us through the key metrics that are essential to your success in today's digital and social media landscape. They shared how to integrate digital and social media into your marketing plans and gave exclusive predictions for 2023 in the UK market.

The main highlights of the presentation include:

  • TikTok Video Views Climbed 245% over 2021 levels in the UK
  • YouTube #Shorts Captured 3.2B Video Views in 2022
  • UK Short Form Video Engagement went up 188% from 2020
  • Overall, Instagram branded campaigns drive 27.3k Actions per Post while Facebook campaigns average 2.6 Actions on a per post basis.

Download the full presentation to stay ahead of the game and keep up to speed with the latest trends in cross media measurement.