- July 31, 2024

2024 State of Gen Z and the Future of Advertising

Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore
Bo Liu
Bo Liu
Lead Analyst, Client Insights
Caleb White
Caleb White
Product Marketing Principal
Comscore

This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it.

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In this report you’ll read top insights including:

  • The digital content consumption habits that set Gen Z apart from other cohorts, inclusive of streaming
  • How advertising to Gen Z is evolving on gaming platforms
  • How to improve your engagement with Gen Z on social platforms

This presentation was released during a joint webinar by the ANA and Comscore on July 25, 2024.