- February 9, 2024

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans

Tara Gotch
Tara Gotch
Executive Vice President, Commercial
Comscore
Kathleen Murphy
Kathleen Murphy
Founder
Murphy Media Partners
Matt Wells
Matt Wells
Head of Business Intelligence
NHL team Minnesota Wild
Matthew Beaton
Matthew Beaton
VP National Sales
CW Sports, Nexstar Media Group, Inc.
Kyle Parrish
Kyle Parrish
Managing Director for Audience Insights
NASCAR

We are in the midst of a transformative time in Sports programming distribution, with changes occurring rapidly across the National, Local, RSN, and Streaming services.

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The 2024 “Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans” webinar featured special guest speakers from the Minnesota Wild, NASCAR, Nexstar, and Kathleen Murphy Media. Hosted by our EVP of Commercial, Tara Gotch, this live webinar covered the key measurement challenges in Sports programming distribution across National, Local, RSN and Streaming, as well as goals moving into 2024 and beyond, with a key focus on audience growth and insights (be it viewers, advertisers, or fans).