Comscore MMX Releases Top 50 Web Rankings for November

Retail Sites See Surge in Traffic as Holiday Season Kicks Off

Black Friday Ad Site Ranks as Top-Gaining Property for the Month

RESTON, VA, December 19, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at top online properties for November 2007 from its Comscore MMX service. The official beginning of the holiday shopping season resulted in retail sites dominating the top gaining site and category rankings.

“With November marking the start of the holiday shopping season, online retailers, comparison shopping engines, and discount sites experienced a flood of visitors,” said Jack Flanagan, executive vice president of Comscore MMX. “With the sub-prime meltdown and high gas prices having an impact on retail spending, consumers are doing their research and searching for the best deals online.”

Toy Category Posts Strong Growth Despite Recall Worries

Despite recent toy safety concerns, the toy category surged 32 percent to 31.1 million visitors in November, making it the top-gaining category for the month. Toysrus Sites led the category with 16.2 million visitors (87 percent), followed by KB Toys with 4 million visitors (up 119 percent) and Barbie with 3.6 million visitors (up 8 percent).

Coupon Sites Surge, Propelled by Black Friday and Cyber Monday

With many consumers looking for hot holiday deals this season, the coupons category climbed 27 percent to 25.8 million visitors. Sites offering Black Friday promotions proved particularly popular, with both BlackFriday.info and BFads.net jumping more than 1,000 percent to 3.3 million visitors and 5 million visitors, respectively. Cyber Monday promotions were also a hit this year, as CyberMonday.com shot up nearly 3,000 percent to 809,000 visitors.

Target and Wal-Mart Lead Department Store Sites in November

As multi-channel retailers continue to develop their online strategies, increasing numbers of consumers are frequenting department store sites. Target Corporation led the category with nearly 42 million visitors (up 35 percent), followed by Walmart.com with nearly 40 million visitors (up 54 percent) and JCPenney Sites with 18 million visitors (up 37 percent). Traffic increases were also experienced by Sears.com (up 66 percent to 15.4 million visitors), Kohl’s Corporation (up 58 percent to 12 million visitors) and Kmart.com (up 83 percent to 9.3 million visitors).

Top 50 Properties

November saw Yahoo! Sites maintain the top position with 136 million visitors, while Microsoft Sites inched past Time Warner Network to capture the third spot with 119.2 million visitors. Wal-Mart moved up seven spots to number 13 with 42.5 million visitors and Target Corporation grabbed the 14th spot with nearly 42 million visitors. Circuit City Stores, Inc. and JCPenney Sites both entered the ranking this month in positions 43 and 45, respectively, after receiving a boost from online holiday shopping. Superpages.com Network jumped 16 spots to place 24th in the ranking.

Top 50 Ad Focus Ranking

Advertising.com remained atop the Ad Focus ranking in November, reaching 86 percent of Americans online. The newly created Yahoo! Advertising Network entered the ranking at position two, reaching 85 percent of the online population. Blue Lithium moved up three positions to capture the fourth spot, reaching 74 percent, while the Nabbr Network, Vizi Media and the Superpages.com Network all entered the ranking this month at positions 44, 46 and 48, respectively.

TABLE 1

*Ranking based on the top 250 properties in November 2007

TABLE 2

TABLE 3

TABLE 4

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo! was seen by 74 percent of the more than 182 million Internet users in November.* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About Comscore MMX

Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com