Consumers set up a blockbuster holiday season at the Box Office
RESTON, VA, January 23, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the search marketplace. Among core search engines in December 2007, Google Sites remained the top search property with 5.6 billion core searches conducted, representing a 58.4 percent share of the search market.
December U.S. Core Search Rankings
In December, Google Sites’ share of core searches stood at 58.4 percent. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.8 percent), Time Warner Network (4.6 percent), and Ask Network (4.3 percent). Yahoo! Sites experienced the most significant market share increase, gaining 0.5 share points versus the previous month.
Comscore Core Search Report*December 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Nov-07
Dec-07
Point Change Dec-07 vs. Nov-07
Total Core Search
100.0%
0.0
Google Sites
58.6%
58.4%
-0.2
Yahoo! Sites
22.4%
22.9%
0.5
Microsoft Sites
9.8%
Time Warner Network
4.5%
4.6%
0.1
Ask Network
4.3%
-0.3
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 9.6 billion searches at the core search engines, representing a 3.9-percent decline versus November. With many Americans traveling and spending time away from home during the holidays, search activity typically experiences a seasonal decline during December. Google Sites saw 5.6 billion core searches during the month, while Yahoo! Sites recorded 2.2 billion.
Search Queries (MM)
Percent Change Dec-07 vs. Nov-07
10,030
9,636
-3.9%
5,882
5,629
-4.3%
2,249
2,211
-1.7%
984
940
-4.5%
453
442
-2.6%
463
415
-10.3%
December U.S. Expanded Search Rankings
In the December 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites leads with 7.2 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (963 million), and Time Warner Network (784 million). eBay (up 3.9 percent) and Amazon Sites (up 20.8 percent) were among the few sites experiencing gains, as holiday shoppers contributed to increased search activity on these sites. Craigslist.org (up 6.3 percent) also experienced gains in December.
Comscore Expanded Search Query ReportDecember 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
13,907
13,523
-2.8%
7,326
7,165
-2.2%
Google
5,923
5,651
-4.6%
YouTube/All Other
1,403
1,514
7.9%
2,395
2,363
-1.3%
Yahoo!
2,358
2,326
-1.4%
All Other
37
0.0%
963
-2.1%
MSN-Windows Live
947
927
Microsoft/All Other
36
-2.7%
838
784
-6.4%
AOL
445
434
-2.5%
MapQuest/All Other
393
350
-10.9%
eBay
489
508
3.9%
464
416
Ask.com
263
238
-9.5%
MyWebSearch.com/ All Other
201
178
-11.4%
Fox Interactive Media
436
-19.7%
MySpace
427
342
-19.9%
9
8
-11.1%
Craigslist.org
207
220
6.3%
Amazon Sites
215
20.8%
Facebook.com
119
102
-14.3%
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com