Consumers set up a blockbuster holiday season at the Box Office
Three Full Days of Programming Promise to Deliver Clarity
NEW YORK, NY — January 23, 2008 — The stage is set for Re:think 2008 The 54th ARF Annual Convention + Expo. This three day conference tackles the tough issues facing marketers and advertisers today. Attendees will gain clarity navigating the uncertain and fast changing media landscape. The ARF is pleased to announce that Gian Fulgoni, Chairman and co-Founder of Comscore, Inc. will co-chair this year’s event.
“Comscore is privileged to be a platinum sponsor and co-chair of the 2008 ARF Conference,” commented Gian Fulgoni, Chairman and co-Founder of Comscore, Inc. “Since early in my research career, the ARF has epitomized excellence in advertising research. Today, as our industry addresses the exhilarating challenge of how best to capitalize on the unprecedented opportunities represented by digital marketing, I can think of no better way to discuss, explore and learn first-hand how marketing will evolve than by attending this year’s ARF Conference.”
Scheduled for March 31 – April 2, 2008 at New York’s Marriott Marquis hotel in Times Square, the 2008 ARF Convention program will draw leaders and thinkers from advertising, agencies and research who are exploring and successfully doing business with new digital media. Attendees will join more than 500 companies from the industry who are re-thinking their marketing mix, their customer and the role of research to improve their marketing effectiveness.
The ARF’s 2007 Convention drew upwards of 2,000 advertising and marketing executives from Fortune 500 companies and the 2008 Convention is positioned to attract even more industry professionals.
ARF Chief Executive Officer, Bob Barocci, notes “Our Annual Convention is the industry’s platform to stay current on issues, explore new thinking and renew a commitment to the pursuit of advertising and research excellence. Gian Fulgoni has demonstrated his ongoing commitment to this excellence throughout his celebrated career and we are fortunate to have him lead us as co-chair for three days of rethinking marketing and advertising research.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
About The Advertising Research FoundationFounded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.theARF.org.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com