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RESTON, VA, July 16, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.
June 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in June with 65.0 percent of the searches conducted, followed by Yahoo! Sites (19.6 percent), and Microsoft Sites (8.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.
Comscore Core Search ReportJune 2009 vs. May 2009Total – U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Share of Searches (%)
May-09
Jun-09
Point Change
Jun-09 vs. May-09
Total Core Search
100.0%
N/A
Google Sites
65.0%
0.0
Yahoo! Sites
20.1%
19.6%
-0.5
Microsoft Sites
8.0%
8.4%
0.4
Ask Network
3.9%
AOL LLC
3.1%
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 14 billion searches in June, down slightly from May. Google Sites accounted for 9.1 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.2 billion), Ask Network (552 million) and AOL LLC (439 million).
Comscore Core Search Report*June 2009 vs. May 2009Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Search Queries (MM)
Percent Change Jun-09 vs. May-09
14,327
14,060
-2%
9,307
9,135
2,877
2,755
-4%
1,149
1,179
3%
555
552
0%
438
439
June 2009 U.S. Expanded Search Rankings
In the June 2009 analysis of the top properties where search activity is observed, Google Sites led the search market with 13.1 billion searches, followed by Yahoo! Sites with 2.9 billion. Microsoft Sites ranked third with 1.2 billion searches, up 3 percent from May, followed by AOL LLC with 736 million. Facebook.com experienced the highest growth of the top ten expanded search properties with a 9-percent increase.
Comscore Expanded Search Query ReportJune 2009 vs. May 2009Total U.S. – Home/Work/University LocationsSource: Comscore qSearc
Expanded Search Entity
Search Queries (MM
Total Expanded Search
21,818
21,899
13,035
13,147
1%
Google
9,680
9,555
-1%
YouTube/All Other
3,355
3,592
7%
3,021
2,900
Yahoo!
2,995
All Other
26
23
-12%
1,194
1,230
Bing
1,021
Microsoft/All Other
209
721
736
2%
AOL Search Network
374
371
MapQuest/All Other
347
365
5%
eBay
634
677
Fox Interactive Media
644
672
4%
MySpace Sites
636
663
8
9
13%
691
637
-8%
Ask.com
382
362
-5%
MyWebSearch.com/ All Other
309
275
-11%
craigslist, inc.
651
621
Facebook.com
184
200
9%
Amazon Sites
185
198
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com