Consumers set up a blockbuster holiday season at the Box Office
11.5 Million Visitors to Careers Sites in May 2009, Up 45 Percent vs. Year Ago
Pole-emploi.fr is France’s Most Popular Careers Site with 3.9 Million Visitors
LONDON, U.K., July 15, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of trends in usage of French online career services sites, based on data from the Comscore World Metrix audience measurement service. A total of 11.5 million French Internet users accessed a careers services and development site in May 2009, up 45 percent versus year ago, presumably driven in large part by the effects of the global financial crisis.
Pole-emploi.fr is France’s Most Visited Careers Site
Of the total 11.5 million French Internet users who visited a careers site in May 2009, 33.5 percent visited Pole-emploi.fr. The government-owned careers agency grew 63 percent versus year ago to 3.9 million visitors, making it France’s most popular careers property in May. Groupe Vocatis ranked second with 1.3 million visitors, followed by Trovit France Jobs (1.1 million visitors) and Keljob Sites (1 million visitors).
Top 10 Career Services and Development sites Ranked by Total French Unique Visitors (000)May 2009 vs. May 2008Total France – Age 15+, Home & Work Locations*Source: Comscore World Metrix
Property
May-08
May-09
% Change
Total French Internet Audience
31,066
36,949
19%
Career Services and Development
7,987
11,549
45%
Pole-emploi.fr**
2,371
3,864
63%
Groupe Vocatis
1,246
1,309
5%
Trovit France Jobs
288
1,099
281%
Keljob Sites
782
1,017
30%
CareerBuilder LLC***
48
978
1,944%
Juritravail.com
526
964
83%
Monster
884
870
-2%
Ouestfrance-emploi.com
N/A
815
APEC.fr
441
711
61%
Regionsjob.com
304
694
128%
*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.**As of May 2009 includes traffic from ANPE Sites.***Growth driven in part by several URL additions.
“The effects of the global financial crisis have resulted in millions of new people on the job market and many of those who remain employed are preparing for the worst,” said Delphine Gatignol, Comscore Business Development Manager for France. “Career sites represent an invaluable resource during these times, putting opportunities in front of job seekers or providing helpful tips for surviving the downturn. As the economy in France eventually recovers and employment levels bounce back, we can expect that career sites will have played a vital role.”
Careers Category Climbs as Economy Worsens
Prior to the onset of the global financial crisis, traffic to the careers category remained fairly flat in France, and actually dipped to its lowest point of the past year in August 2008 with a total 6.7 million visitors during the month. However, following the stock-market turmoil and the media frenzy that ensued, visitation jumped 37 percent in September to 9.2 million visitors – the highest monthly increase during the past year. Traffic dipped again slightly to 9.7 million visitors in December as workers settled in for the winter and turned their attention to the Christmas season. With the beginning of 2009 seeing the biggest stock market declines since 2001, visitation to careers sites quickly rose again in January and climbed to its highest point of 12.6 million in April, following the nationwide labor strikes the month prior..
Total Unique Visitors to the Career Services & Development Category*May 2008 – May 2009Total France – Age 15+, Home & Work Locations*Source: Comscore World Metrix
Month
Total Unique Visitors (000)
Average Pages per Visitor
Timeline of Events
May-2008
69
Jun-2008
7,783
Jul-2008
7,430
65
Aug-2008
6,728
57
U.K. warns it could be facing its worst economic crisis for 60 years
Sep-2008
9,184
77
Market turmoil, U.S. Federal Reserve cuts interest rate
Oct-2008
10,141
86
European leaders meet at first ever financial summit in Paris
Nov-2008
10,189
78
European commission unveils €200bn stimulus package
Dec-2008
9,682
62
U.S. outlines plans to help more than a million homeowners
Jan-2009
11,045
Global stock markets, including London's FTSE 100 index, suffer their biggest declines since September 11th 2001
Feb-2009
11,598
73
French government unveils €24bn stimulus package
Mar-2009
12,546
Nation-wide strikes in France against rising unemployment
Apr-2009
12,612
Germany reveals plans for its first nationalisation of a bank in the post war era
May-2009
World Bank President Robert Zoellick reveals the global economy may return to growth by late 2009 or in 2010.
*Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com