Google Sites Surpasses 10 Billion Video Views in August

Average Video Viewer Watched Nearly 10 Hours of Online Video During the Month

RESTON, VA, September 28, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released August 2009 data from the Comscore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

Top U.S. Online Video Content Properties* by Videos Viewed
August 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Videos (000)

Share (%) of Videos

Total Internet

25,366,195

100.0

Google Sites

10,051,924

39.6

Microsoft Sites

546,547

2.2

Viacom Digital

539,471

2.1

Hulu

488,255

1.9

Fox Interactive Media

380,115

1.5

Yahoo! Sites

355,226

1.4

Turner Network

298,991

1.2

CBS Interactive

168,993

0.7

Disney Online

162,934

0.6

AOL LLC

156,871

0.

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

Top U.S. Online Video Content Properties* by Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet

161,109

157.4

Google Sites

121,393

82.8

Microsoft Sites

54,859

10.0

Yahoo! Sites

51,583

6.9

Fox Interactive Media

48,914

7.8

Viacom Digital

42,415

12.7

Hulu

38,513

12.7

CBS Interactive

35,688

4.7

Turner Network

28,151

10.6

AOL LLC

28,092

5.6

Facebook.com

24,229

4.1

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).

Top U.S. Online Video Ad Networks by Potential Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: Comscore Video Metrix

Property

Unique Viewers (000)

Viewer Penetration

Total Internet : Total Audience

161,109

100.0

Tremor Media - Potential Reach

68,010

42.2

YuMe Video Network - Potential Reach

59,100

36.7

ScanScout Network - Potential Reach

57,581

35.7

Broadband Enterprises Video Network - Potential Reach

54,858

34.1

BrightRoll Video Network - Potential Reach

53,369

33.1

Advertising.com Video Network - Potential Reach

52,996

32.9

SpotXchange Video Ad Network - Potential Reach

47,304

29.4

Break Media Video Ad Network - Potential Reach

35,672

22.1

Digital Broadcasting Group (DBG) - Potential Reach

26,537

16.5

TidalTV – Potential Reach

21,101

13.1

Other notable findings from August 2009 include:

  • The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
  • 81.6 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 582 minutes of video, or 9.7 hours.
  • 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
  • 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
  • The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
  • The duration of the average online video was 3.7 minutes.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com