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U.K. Agencies Ran More than 275,000 Comscore Reports in 2009, Ending the Year Up 51 Percent Versus 2008
LONDON, U.K., January 14, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today revealed that 45 U.K. media agencies, including business units of each of the five major agency holding companies, ran more than 275,000 Comscore reports in 2009. This represents approximately 23,000 reports per month, or 500 reports per month per agency. The annual total represents a 45 percent increase over 2008 with December 2009 usage up 51 percent versus year ago.
Use of Comscore’s data by U.K. media agencies has helped support the growth of online advertising in the U.K, which now exceeds marketers’ investment in television. Comscore MMX is a preferred source of digital marketing intelligence, used by approximately three-quarters of the U.K. media agency market, and subscribed to by 75 percent of agencies who use The Institute of Practitioners in Advertising (IPA) Touchpoints service.
“The Internet cemented its place amongst the U.K.’s leading advertising mediums in 2009 – increasing its share of total ad-spend beyond that of television,” said Mike Read, SVP and managing director of Comscore Europe. “The extremely heavy and growing agency usage of Comscore intelligence illustrates the importance of the Comscore data platform to the digital media industry for campaign planning and buying processes. Comscore is committed to working with the industry to increase the flow of ad-spend online even further, and with the introduction of our new Ad Metrix service, which tracks delivered online ad impressions by publisher and advertiser, we now offer the most comprehensive and cost effective suite of digital measurement services to support the industry’s continued growth.”
Agencies Voice Support of Comscore Services
“Mediacom's clients operate in a very competitive environment and we are constantly evaluating how they can improve digital engagement, through enhanced digital marketing intelligence,” said Ivan Fernandes, Head of Data Planning for Mediacom. “Comscore is an expert in the area of digital measurement and its offerings satisfied our need for a smart reporting, real-time rich insights solution within a service oriented framework.”
"OMG Agencies find Comscore reports and data a hugely important part of the planning and buying process and we welcome Comscore's continued innovation in the digital audience measurement space,” said Neil Mortensen, Research Director, Opera OMG.
“We use the Comscore audience measurement tools on a global basis to research potential sites for our client’s campaigns,” said Hanne Tuomisto-Inch, Online Communications Director for Banner. “The ability to use the behavioural data on heavy users of, for example, business and technology content, has been especially important and very insightful in a market where there is a lack of research on business decision-maker audiences.”
“At Nexus/H we find Comscore data invaluable in ensuring we can offer our clients the same level of digital insight as many of the London-based agencies,” said Dwight Thomas, Media Director at Nexus/H. “We are not surprised to learn of the huge usage Comscore reports generate, the interface is very easy to use and it takes no time at all to get used to running reports.”
“As a full-service digital agency we rely on data and insights from Comscore in helping us to measure and understand the impact of different digital channels on each other,” said Emma Wilson, Managing Director at Harvest Digital.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com