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Vevo Scales Rankings in Online Video Market, Attracting 1 out of 4 Viewers in April
RESTON, VA, June 1, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2010 data from the Comscore Video Metrix service showing that 178 million U.S. Internet users watched online video during the month. Recently launched in December 2009, Vevo (which includes viewing from the Vevo channel on YouTube) attracted 43.6 million viewers in April, representing a quarter of the U.S. online video audience.
Top 10 Video Content Properties by Videos Viewed
U.S. Internet users watched 30.3 billion videos in April, with Google Sites ranking as the top video property with 13.1 billion videos, representing 43.2 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 958 million videos, or 3.2 percent of all online videos viewed. Microsoft Sites ranked third with 644 million (2.1 percent), followed by Viacom Digital with 384 million (1.3 percent) and Yahoo! Sites with 371 million (1.2 percent).
Top U.S. Online Video Content Properties* by Videos ViewedApril 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share of Videos (%)
Total Internet : Total Audience
30,317,131
100.0
Google Sites
13,087,462
43.2
Hulu
958,176
3.2
Microsoft Sites
643,711
2.1
Viacom Digital
383,776
1.3
Yahoo! Sites
370,947
1.2
Vevo
331,730
1.1
Fox Interactive Media
320,372
CBS Interactive
316,930
1.0
Turner Network
304,729
AOL LLC
237,356
0.8
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
Nearly 178 million viewers watched an average of 171 videos per viewer during the month of April. Google Sites attracted 136.3 million unique viewers during the month (96.0 videos per viewer), followed by Yahoo! Sites with 49.5 million viewers (7.5 videos per viewer), and Fox Interactive Media with 43.8 million viewers (7.3 videos per viewer). Vevo jumped 4 positions in the April ranking taking the #4 spot with 43.6 million viewers, an average of 7.6 videos per viewer.
Top U.S. Online Video Content Properties* by Unique ViewersApril 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
177,840
170.5
136,279
96.0
49,496
7.5
43,762
7.3
43,588
7.6
FACEBOOK.COM
41,335
5.6
40,161
16.0
39,268
8.1
38,714
24.7
38,455
10.0
32,591
9.4
Top Video Ad Networks by Potential Reach
In April, Tremor Media ranked as the top video ad network with a potential reach of 92.6 million viewers, or 52.1 percent of the total video viewing audience. ScanScout Network ranked second with a potential reach of 80.7 million viewers (45.4 percent penetration) followed by Advertising.com Video Network with 78.4 million viewers (44.1 percent).
Top U.S. Online Video Ad Networks by Potential Reach of Unique ViewersApril 2010Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
Tremor Media - Potential Reach
92,601
52.1
ScanScout Network - Potential Reach
80,723
45.4
Advertising.com Video Network - Potential Reach
78,390
44.1
YuMe Video Network - Potential Reach
76,762
BBE - Potential Reach
69,770
39.2
Adconion Video Network - Potential Reach
67,688
38.1
Break Media Network - Potential Reach
67,391
37.9
SpotXchange Video Ad Network - Potential Reach
67,310
37.8
TidalTV - Potential Reach
65,698
36.9
BrightRoll Video Network - Potential Reach
59,229
33.3
Other notable findings from April 2010 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com