Comscore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago

Comscore Chairman Gian Fulgoni to Present Update on Q2 2010 E-Commerce Trends in Upcoming Webinar

RESTON, VA, August 10, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.9 billion for the quarter, up 9 percent versus year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.

Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: Comscore, Inc.

Quarter

E-Commerce Spending ($ Millions)

Y/Y Percent Change

Q1 2007

$27,970

17%

Q2 2007

$27,176

23%

Q3 2007

$28,441

23%

Q4 2007

$39,132

19%

Q1 2008

$31,178

11%

Q2 2008

$30,581

13%

Q3 2008

$30,274

6%

Q4 2008

$38,071

-3%

Q1 2009

$31,031

0%

Q2 2009

$30,169

-1%

Q3 2009

$29,552

-2%

Q4 2009

$39,045

3%

Q1 2010

$33,984

10%

Q2 2010

$32,942

9%

“The second quarter’s continuation of the first quarter’s strong retail e-commerce growth rates is encouraging,” said Comscore chairman Gian Fulgoni. “We remain cautiously optimistic heading into the second half of the year, but we will be keeping a close eye on unemployment rates, which along with potential uncertainty in the stock market could limit growth in e-commerce spending in the near term.”

Other highlights from Q2 2010 include:

  • Upper-income households (those earning at least $100,000 annually) grew 17 percent versus year ago, approximately twice the overall e-commerce growth rate during the quarter.
  • Among the top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Software (excl. PC games), Computers/Peripherals/PDAs, and Books & Magazines.
  • Multi-channel retailers regained e-commerce spending market share versus online pureplay retailers following five consecutive quarters of declining market share.

Webinar Series: State of the U.S. Online Retail Economy through Q2 2010

Join Mr. Fulgoni as he presents an update of the state of the U.S. online retail economy through Q2 2010 in a live webinar on Thursday, August 19 at 2 p.m. ET/1 p.m. CT.

The webinar presentation will include an overview of changes in consumers’ online spending patterns through Q2 2010, survey findings that highlight consumer sentiments regarding the economy, as well as an analysis of spending patterns across key product categories, retailer sectors and consumer demographic segments.

To register for the webinar, please visit: https://www1.gotomeeting.com/register/266160553

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com