2024 State of Gaming Report
24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year
London, U.K., September 9, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with a reach of 38.3 million internet users, or 93 percent of the total U.K. internet audience, followed by AOL Advertising (33.2 million) and Yahoo! Network (33 million).
The fastest growing ad network among the top 10 was 24/7 Real Media (up 111 percent versus a year ago). Several other ad networks in the top ranking also achieved strong growth rates during the past year, including Tribal Fusion (up 30 percent), Adconion (up 28 percent) and ValueClick Media (up 25 percent).
U.K. Top 10 Ad Networks based on Unique Visitors*July 2010 vs. July 2009Total U.K., Age 15+ – Home & Work LocationsSource: Comscore MMX
Total Unique Visitors (000)
% Reach
2009
2010
% Change
Pt Change
Total Internet Persons: 15+
36,912
38,301
3.8%
100.0
0.0
Google Ad Network
34,861
35,510
1.9%
94.4
92.7
-1.7
AOL Advertising
30,054
33,179
10.4%
81.4
86.6
5.2
Yahoo! Network
29,105
33,003
13.4%
78.8
86.2
7.3
Microsoft Media Network
32,584
32,554
-0.1%
88.3
85.0
-3.3
Specific Media
29,249
31,512
7.7%
79.2
82.3
3.0
24/7 Real Media
14,895
31,443
111.1%
40.4
82.1
41.7
ValueClick Media EU (vcmedia)
24,413
30,525
25.0%
66.1
79.7
13.6
Unanimis Network Aggregate
25,592
30,153
17.8%
69.3
78.7
9.4
Tribal Fusion
20,835
27,059
29.9%
56.4
70.6
14.2
Adconion Media Group
20,764
26,541
27.8%
56.3
13.0
*NOTE: Comscore’s ad network Unique Visitor measure represents the actual number of individuals reached by calls from the network’s ad servers
When evaluating daily visitors to the top ad networks, Google remains first on the list, reaching 17.6 million internet users. Microsoft Media Network rises up the ranks to take the second spot with 12.3 million users and AOL Advertising places in third (10.7 million).
U.K. Top 10 Ad Networks based on Average Daily VisitorsJuly 2010Total U.K., Age 15+ – Home & Work LocationsSource: Comscore MMX
Average DailyVisitors (000)
29,807
17,641
12,305
10,725
10,528
8,174
8,147
Unanimis Network Aggregate¹
7,555
6,934
5,154
4,624
“Ad networks continue to be a powerful mechanism to quickly build scale, and nearly all of the major players have expanded their reach over the past year,” said Comscore senior vice president and European managing director Mike Read. “With continued innovations in targeting and focus on ROI it’s not surprising the ad network space continues to be of strong interest to advertisers.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com