Turkey Has Third Most Engaged Online Audience in Europe

Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’

LONDON, UK, 18 October 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000)
August 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: Comscore MMX

Location

Total Unique Visitors (000)

Average Hours per Visitor

Average Pages per Visitor

World-Wide

1,411,178

23.6

2,211

Europe

372,066

25.4

2,659

Germany

50,410

24.5

2,710

Russian Federation

49,991

21.7

2,332

France

42,441

24.7

2,484

United Kingdom

37,254

34.7

3,205

Italy

23,613

15.8

1,647

Turkey

23,100

32.7

3,706

Spain

20,930

23.9

2,029

Poland

18,193

24.1

2,794

Netherlands

11,977

32.8

3,181

Sweden

6,196

24.0

2,406

Belgium

6,006

19.9

2,116

Switzerland

4,712

18.3

1,882

Austria

4,710

13.8

1,513

Portugal

4,216

20.4

2,021

Denmark

3,665

21.2

2,172

Finland

3,368

24.1

2,312

Norway

3,249

26.1

2,327

Ireland

2,337

21.0

2,035

Facebook Most Engaging Site in Turkey
In Turkey, 23 million consumers spent a total of 45.3 billion minutes on the internet during August 2011. Facebook was the most engaging site with 13.1 billion minutes spent on the site, accounting for 28.8 percent of all time spent online during the month. International sites Facebook, Microsoft Sites (4 billion minutes) and Google Sites (3.9 billion minutes) took the top 3 spots with the remainder made up of local Turkish sites.

Top 10 Sites in Turkey by Total Minutes (MM)
August 2011
Total Turkey Audience, Age 15+, Home and Work Locations
Source: Comscore MMX

Total Minutes (MM)

Total Internet : Total Audience

45,282

Facebook.com

13,056

Microsoft Sites

4,014

Google Sites

3,872

Mynet A.S.

1,360

Aksoy Group

991

DK Gazetecilik

973

Hurriyet Internet Group

519

Dogan Gazetecilik

263

Dogan Online

240

Turkuvaz Yayin

237

Comscore to Speak at Webrazzi
Comscore Managing Director Mike Read will be speaking at Webrazzi in Istanbul, Turkey on Wednesday, 19 October, 2011. Mr. Read will be providing insights into the future of online measurement in Turkey as well as an overview of the internet, globally.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com