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RESTON, VA, May 1, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 51 percent of smartphone subscribers, while Apple captured more than 30 percent.
OEM Market Share
For the three-month average period ending in March, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 26.0 percent of U.S. mobile subscribers (up 0.7 percentage points), followed by LG with 19.3 percent share. Apple continued to gain share in the OEM market, ranking third with 14.0 percent of mobile subscribers (up 1.6 percentage points), followed by Motorola with 12.8 percent and HTC with 6.0 percent.
Top Mobile OEMs3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: Comscore MobiLens
Share (%) of Mobile Subscribers
Dec-11
Mar-12
Point Change
Total Mobile Subscribers
100.0%
N/A
Samsung
25.3%
26.0%
0.7
LG
20.0%
19.3%
-0.7
Apple
12.4%
14.0%
1.6
Motorola
13.3%
12.8%
-0.5
HTC
6.2%
6.0%
-0.2
Smartphone Platform Market ShareMore than 106 million people in the U.S. owned smartphones during the three months ending in March, up 9 percent versus December. Google Android ranked as the top smartphone platform with 51 percent market share (up 3.7 percentage points). Apple’s share of the smartphone market increased 1.1 percentage points to 30.7 percent. RIM ranked third with 12.3 percent share, followed by Microsoft (3.9 percent) and Symbian (1.4 percent).
Top Smartphone Platforms3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011Total U.S. Smartphone Subscribers Ages 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Google
47.3%
51.0%
3.7
29.6%
30.7%
1.1
RIM
16.0%
12.3%
-3.7
Microsoft
4.7%
3.9%
-0.8
Symbian
1.4%
0.0
Mobile Content UsageIn March, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50 percent of subscribers (up 2.4 percentage points), while browsers were used by 49.3 percent (up 1.8 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.1 percent of mobile subscribers. Game-playing was done by 32.6 percent of the mobile audience (up 1.2 percentage points), while 25.3 percent listened to music on their phones (up 1.5 percentage points).
Mobile Content Usage3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: Comscore MobiLens
Sent text message to another phone
74.3%
Used downloaded apps
47.6%
50.0%
2.4
Used browser
47.5%
49.3%
1.8
Accessed social networking site or blog
35.3%
36.1%
0.8
Played Games
31.4%
32.6%
1.2
Listened to music on mobile phone
23.8%
1.5
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com