Italy Fastest Growing EU5 Online Video Market

24 Million Italians Watched 3.5 Billion Online Videos in May 2012

Milan, Italy, 23 July 2012 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study from the Comscore Video Metrix service, indicating that 24 million Italians watched an average of 144 videos in May 2012. The Italian online video audience grew by 27 percent over the past year, making it the fastest growing online video market in EU5 (France, Germany, Italy, Spain and the UK)

YouTube.com accounted for 90 percent (21.7 million) of the online video audience, making Google Sites the top online video property in May 2012.

For the full press release in Italian, please click here.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information please visit www.comscore.com/companyinfo.

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com