Comscore Reports September 2013 U.S. Smartphone Subscriber Market Share

Pandora Radio Cracks the Top 5 Among Leading Smartphone Apps

RESTON, VA, November 5, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share
147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, up 4.5 percent since June. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.7 percentage points from June). Samsung ranked second with 24.9 percent market share (up 1.2 percentage points), followed by HTC with 7.1 percent, Motorola with 6.8 percent and LG with 6.6 percent.

Top Smartphone OEMs
3 Month Avg. Ending Sep. 2013 vs. 3 Month Avg. Ending Jun. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Jun-13

Sep-13

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

39.9%

40.6%

0.7

Samsung

23.7%

24.9%

1.2

HTC

8.5%

7.1%

-1.4

Motorola

7.2%

6.8%

-0.4

LG

6.6%

6.6%

0.0

Smartphone Platform Market Share
Android ranked as the top smartphone platform in September with 51.8 percent market share, followed by Apple with 40.6 percent (up 0.7 percentage points), BlackBerry with 3.8 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.3 percent.

Top Smartphone Platforms
3 Month Avg. Ending Sep. 2013 vs. 3 Month Avg. Ending Jun. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Jun-13

Sep-13

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

52.0%

51.8%

-0.2

Apple

39.9%

40.6%

0.7

BlackBerry

4.4%

3.8%

-0.6

Microsoft

3.1%

3.3%

0.2

Symbian

0.3%

0.3%

0.0

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 90 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84 percent), Yahoo! Sites (82.2 percent) and Amazon Sites (65.5 percent). Facebook ranked as the top smartphone app, reaching 74.3 percent of the app audience, followed by Google Play (53.9 percent), Google Search (53.2 percent) and YouTube (49.6 percent). Pandora Radio cracked the top 5 for the first time with 49.3 percent reach.

Top 15 Smartphone Properties & Apps
September 2013
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix

Top 15 Properties

% Reach

Top 15 Apps

% Reach

Smartphone Browsing + App Audience

100.0%

Smartphone App Audience

100.0%

1

Google Sites

90.0%

Facebook (Mobile App)

74.3%

2

Facebook

84.0%

Google Play (Mobile App)

53.9%

3

Yahoo! Sites

82.2%

Google Search (Mobile App)

53.2%

4

Amazon Sites

65.5%

YouTube (Mobile App)

49.6%

5

Apple Inc.

50.8%

Pandora Radio (Mobile App)

49.3%

6

AOL, Inc.

50.1%

Gmail (Mobile App)

44.9%

7

Pandora.com

49.6%

Apple App Suite (Mobile App)

44.2%

8

Microsoft Sites

46.5%

Google Maps (Mobile App)

43.0%

9

Wikimedia Foundation Sites

43.5%

Yahoo! Stocks (Mobile App)

30.9%

10

CBS Interactive

39.8%

Instagram (Mobile App)

25.9%

11

Turner Digital

38.1%

Apple Maps (Mobile App)

25.6%

12

eBay

35.3%

Yahoo! Weather Widget (Mobile App)

24.4%

13

ESPN

33.4%

The Weather Channel (Mobile App)

21.9%

14

Glam Media

33.0%

Twitter (Mobile App)

21.1%

15

Weather Company, The

31.0%

Facebook Messenger (Mobile App)

18.0%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



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