MDA and Comscore Release Rankings of Top Web Entities in Malaysia for September 2014

Introduction of Mobile Metrix Provides Insights of iOS and Android Smartphone and Tablet Audiences

Kuala Lumpur, Malaysia, November 18, 2014 – The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity at the top online entities in Malaysia for September 2014 based on data from the Comscore MMX® and Comscore Mobile Metrix® services.

The introduction of Mobile Metrix in Malaysia allows for reporting of mobile browser and app audiences on smartphones and tablets. This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Malaysia was the first market to introduce Mobile Metrix. This service is also available in Australia, China, India and Singapore in the region, and will be available in Hong Kong and Taiwan later this year.

Serm Teck Choon, Head of Measurement and Audit at MDA, said, “With rapidly increasing digital media activity on smartphones and tablets in Malaysia, advertisers and advertising agencies need to know how consumers are engaging with content across mobile devices, sites and apps, while publishers want to quantify and identify new opportunities to monetise their digital audience. Comscore Mobile Metrix provides trusted third-party measurement and insights for the development of digital strategies as well as the digital industry in Malaysia.”

Paul Moss, General Manager, Platforms and Technology at Media Prima Digital, said, “Media Prima believes that measuring and understanding the behaviour of mobile audiences is critical for publishers and advertisers, especially with so much digital media activity shifting to smartphones and tablets in Malaysia. Mobile Metrix provides us with valuable insights to more effectively serve digital content across our different channels and make better informed decisions on the evolution of our mobile offerings.”

As part of Comscore’s global rollout, Mobile Metrix in Malaysia leverages Comscore’s census-based methodology that enables in-market mobile measurement without the need for a traditional mobile panel. The output delivers person-centric measurement for tagged entities. Publishers looking to understand and monetise their mobile audiences can improve their measurement by ensuring complete implementation of tagging for all pages and apps. Only tagged entities can be featured in the Comscore rankings due to this census-only approach.

Top 20 Web Properties Visited from Mobile Devices in Malaysia
Media Prima Group ranked #1 in September 2014 with 1,956,000 unique visitors accessing from smartphones, with 87% of these visitors coming from Android phones. Astro Group secured the #2 position with 1,899,000 unique visitors visiting from smartphones, followed by Yahoo Sites with 1,566,000 smartphone visitors. Yahoo Sites ranked at the top of the list in terms of tablet audience with 373,000 unique visitors, followed by Media Prima Group with 330,000 and MUDAH.MY with 293,000. In terms of engagement, MUDAH.MY ranked as the top property on smartphones with 67,232,000 pages viewed, followed by Media Prima Group with 26,411,000 and Yahoo Sites with 16,673,000.

Top 30 Local Websites Visited from Desktop Computers in Malaysia
MAYBANK2U.COM.MY, MUDAH.MY, AIRASIA.COM, CIMBCLICKS.COM.MY and CARI.COM.MY held their respective top 5 positions in the top 30 local websites ranking in September 2014, compared to August 2014. DIGI.COM.MY was the biggest mover, climbing 9 positions to #17. BLOGR.MY and MOBILE88.COM were the new entrants to the top 30 ranking.

Top 30 Web Properties Visited from Desktop Computers in Malaysia
Google Sites, Facebook, Yahoo Sites, Microsoft Sites and Wikimedia Foundation Sites kept their respective top 5 positions in the top 30 web properties ranking in September 2014, compared to August 2014. LinkedIn and Tune Group saw the biggest jump, both moving up 6 spots to #16 and #18 respectively. New to the chart were Ziff Davis Tech, AOL, Inc. and Maxis Group.

*Entity has assigned traffic to certain pages in the domain to other entities.

Annexure
This report highlights how Internet users in Malaysia consume online content. International traffic is not counted in this report.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments.

For any questions or further information from an analyst, please contact Candie Chiong at worldpress@comscore.com.

About MDA
The Malaysian Digital Association (MDA) is a representative body which comprises online publishers, advertising agencies, creative agencies and digital service providers. Founded in 2009, MDA has been instrumental in shaping the Malaysian digital industry and committed to driving it forward with innovative initiatives, like the endorsement of a standardised measurement currency for the industry – the first time such an endorsement was made anywhere in the region.

For more information about MDA, please visit www.digital.org.my or contact J Matthews at the MDA Secretariat at Telephone: +603-7660-8535 or matthews@macomm.com.my.

The MDA office is located at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya, Selangor DE, Malaysia.

Candie Chiong
Comscore, Inc.
+65-6704-0256
worldpress@comscore.com