Comscore Announces Launch of MMX® Multi-Platform in Brazil to Provide Unduplicated Accounting of Audience Size Across Multiple Devices

34 Percent of the Total Digital Population in Brazil is Now ‘Multi-Platform’, Accessing the Internet on More Than One Device

São Paulo, Brazil , December 8, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of MMX® Multi-Platform in Brazil, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from the Comscore Audience Analytics suite, MMX® Multi-Platform offers unduplicated accounting of audience size that reflects today’s multi-platform digital media environment. MMX® Multi-Platform is available in ten markets worldwide including the Brazilian market as the first one in Latin America.

“With the launch of MMX ® Multi-Platform, Comscore is now allowing the Brazilian market for the first time to have holistic insight into all the digital media being consumed across desktops, smartphones and tablets.”, said Alex Banks, Comscore VP Latin America. “This unique Total Digital Population number represents the largest, most comprehensive audience number reported for Brazilian entities thus far, deduplicating audience across both the mobile and desktop platforms.”

Multi-Platform Reporting Drives Value for Advertisers, Agencies and Publishers
Comscore MMX Multi-Platform provides a holistic and unduplicated view of consumer media usage on all forms of digital content (website, video, applications) across desktops, smartphones and tablets. To learn more about MMX® Multi-Platform, please visit: www.comscore.com/multiplatform. Those interested in requesting a live product demonstration should visit: www.comscore.com/MMX_Multi-Platform_Demo_Request

The Total Digital Population
The total digital population in Brazil reached 83.6 million unique visitors/viewers in October 2014 with 34 percent of that population accessing the Internet from both desktop and mobile platforms.

*Note: MMX® MP includes PC browsing, PC video stream and tagged mobile (smartphone and tablet) browsing and apps entities.
**Desktop includes audience reached via video and will therefore differ from standard MMX® rankings
***Mobile includes smartphone and tablet platforms for iOS and Android platforms

Publishers: Tag Your Digital Content to Ensure Inclusion in MMX® Multi-Platform
As part of Comscore's commitment to a global rollout, this version of the product has been developed based on Comscore's innovative census based methodology that enables in-market mobile measurement without the need of a traditional mobile panel, using census-only methodologies. The output delivers person-centric measurement for tagged entities. It is therefore crucial for publishers with a need to understand or monetize their mobile audiences to help this measurement work harder for their market by tagging all pages and apps. Only tagged entities will feature in rankings.

If you have any questions about implementing these additional tags, please feel free to contact us: brazil@comscore.com.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Beatriz Vieira
Regional Marketing Manager, EMEA
Comscore, Inc.
+44 207 099 1760
worldpress@comscore.com