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Integration enables advertisers to measure campaign in-view rate and optimise ad delivery to improve digital advertising return on investment
TOKYO, Japan, August 28, 2014 – FreakOut, Inc., a leader in Demand-Side Platform (DSP), and Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the integration of Comscore’s validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, with FreakOut’s DSP for real-time bidding. This integrated service will allow advertisers to measure the in-view rate* for each campaign and optimise ad delivery, ultimately improving digital advertising return on investment.
Recently, the use of rich media ad formats has increased as they have been shown to be more effective for branding purposes. However, an ad that is not viewable by a consumer cannot deliver its intended effect, potentially resulting in significant waste for advertisers.
With the integration, FreakOut clients will be able to measure if their ads are actually being seen by users. In addition, based on the measured in-view rate, advertisers can reallocate ad spend to high viewability placements, thereby increasing brand awareness and performance metrics such as click-through rate and conversion ratio.
“This integration with Comscore will help advertisers to deliver highly effective campaigns,” said Yuzuru Honda, CEO of FreakOut, Inc. “As advertisers tend to place high priority on the quality of ad placements or media category, we believe this integrated service will be a highly important solution that enables them to evaluate and select ad placements by viewability.”
“We are very excited to be working with FreakOut to provide advertising effectiveness solutions to their clients,” said Joe Nguyen, Senior Vice President, Asia Pacific at Comscore. “Advertisers in Japan will now be able to understand their campaigns’ effectiveness in terms of viewability of the ads and ad placements and drive stronger performance.”
About FreakOutFreakOut, Inc. is a digital marketing technology company that created the first Demand-Side Platform (DSP) in Japan. Its proprietary platform enables marketers to buy real-time impressions across leading display ad exchanges and enhances programmatic media buying through its Data Management Platform (DMP). FreakOut, Inc. offers digital solutions to more than 100 agencies as well as numerous top brands in various industries such as consumer packaged goods, e-commerce, mobile communications, finance and travel. For more information, please visit www.fout.co.jp.
About Comscore validated Campaign Essentials (vCE)Available in 43 markets around the globe, vCE is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of non-human traffic. It also evaluates the degree to which validated impressions reached the campaign target audience and reports on key metrics, such as reach and frequency and Gross Rating Points (GRPs), comprehensive demographics and behavioural segments.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
*In-view rate is the percentage of viewable impressions out of delivered gross impressions. Viewability, one of the metrics to evaluate display advertising, is defined as at least 50% of the ad’s pixels in-view for a minimum of one second.
Candie ChiongComscore, Inc.+65-6704-0256worldpress@comscore.com