2024 State of Gaming Report
By identifying Comscore vCE® as a Preferred Solution for its clients, IPG Mediabrands expects to bring optimization and solutions to improve their Digital Display and Video Campaigns
Santiago, Chile, February 25th, 2014 – Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that it was selected by IPG Mediabrands as a strategic partner for digital campaign measurement in Latin America. Comscore validated Campaign Essentials™ (vCE®) was picked to be used by IPG Mediabrands clients’ digital display and video campaigns as a main solution in measuring audience delivery, viewability, brand safety, in-geo delivery and non-human traffic. In addition to Comscore’s full suite of services that are available to all IPG Mediabrands clients, with Comscore vCE, IPG Mediabrands clients now also have a unique cross-platform planning, buying and optimization solution.
“We are extremely pleased with the selection of Comscore as a provider for high value digital information for our clients campaigns measurement," said Osvaldo Pavez, Digital Director of IPG Mediabrands for Latin America. “This partnership with Comscore will help us to be constantly evolving the digital solutions for our clients ensuring the best results and greater efficiency in their campaigns "
“The optimization of campaigns is becoming more important each day as we are always expecting improvements in our client’s campaigns” added Alex Banks, VP Latin America, Comscore. “We are promoting vCE to bring better results to our clients and to make our partnership with publishers stronger.”
“We’ve being using Comscore vCE and we are very satisfied with the powerful insights we are getting from this solution” said Felipe Kopaitic, Borghi/Lowe Regional Digital Director for Unilever. “Targeting is one of our main priorities and all the data insights from the tool are helping us to optimize our investments in impressions by more than a third.”
For more information on Comscore validated Campaign Essentials™ (vCE®):Request a Demo
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Beatriz VieiraRegional Marketing Manager, EMEAComscore, Inc.+44 207 099 1760worldpress@comscore.com