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Cadreon is the first Programmatic specialized services platform in Latin America to use validated Campaign Essentials to plan, measure and evaluate digital campaigns
São Paulo, Brazil, July 29, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that it was selected by Cadreon as the solution for their digital campaign measurement in Brazil. Cadreon is using validated Campaign Essentials™ (vCE®) to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic for its clients. Comscore vCE was first selected to be used initially for the agency’s main client campaigns: Coca-Cola, the biggest advertiser across the Beverages category in Brazil with almost 170 million display impressions in June. After the initial results, Cadreon expanded the usage of vCE for other clients and campaigns.
Cadreon, a division of IPG Mediabrands, is the first digital marketing services platform in Latin America to use vCE to plan, measure and evaluate digital campaigns on behalf of its clients. With vCE, Cadreon will work with the rest of their clients to guarantee brand safety, as well the best visibility rates and the smaller influence of non-human traffic in their clients’ digital campaigns.
“As the programmatic industry evolves, concerns about inventory quality are usually brought up by both sellers and buyers. We are extremely grateful with the real-time insights that Comscore vCE delivers. Leveraging precise measurement of digital campaigns is crucial to ensure best-in-class results, hence adding an incredible value on our business” said Walter Motta, Co-Managing Director for Cadreon in Brazil. “This partnership with Comscore started in the beginning of this year for only one client but the results proved that vCE's technology can be successfully used on our most strategic campaigns.”
“The importance of properly monitoring and evaluating the performance of digital campaigns cannot be understated,” said Luciana Burger, Vice President Brazil at Comscore. “Now that Cadreon is delivering vCE metrics directly into their workflow, they have access to better, faster metrics that can help the agency make decisions to improve the effectiveness of their clients’ digital ad spend.”
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About CadreonCadreon is a specialized digital marketing services platform that integrates technology, data, inventory and human intelligence to reach and manage the most profitable audiences for its clients. Cadreon operates worldwide through 20 fully scaled and independent local entities and 4 hubs; servicing 47 markets. Cadreon is part of the Mediabrands Audience Platform (Interpublic Group).
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
Beatriz VieiraRegional Marketing Manager, EMEAComscore, Inc.+44 207 099 1760worldpress@comscore.com