Comscore Reappointed as Digital Audience Measurement Currency in Malaysia

Appointed by Malaysian Digital Association (MDA) to Deliver Trusted, Holistic Online Audience Measurement

Kuala Lumpur, Malaysia, July 18, 2018 – Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been reappointed as the preferred vendor for digital audience measurement in Malaysia.

The selection was made by the Malaysian Digital Association (MDA) who represents online publishers, advertising agencies and digital service providers in Malaysia. It continues MDA and Comscore’s commitment to providing the industry with a single trusted source of measurement across platforms.

“We look forward to continuing our partnership with Comscore, as the independent, reliable measurement currency in the market,” said Serm Teck Choon, President of MDA. “This will help the growth and development of the digital advertising industry in Malaysia.”

"As audiences continue to move seamlessly between desktop and mobile, consistent measurement across platforms becomes increasingly important. Knowing where to find this reliable measurement is a must for both media buyers and sellers, and we are happy to recognize Comscore as this trusted currency for the Malaysian market.," said Yee Wing-Tak, MDA co-chair of Audit and Research Council.

“We are excited Comscore has been selected as the official digital audience measurement currency in Malaysia,” says Joe Nguyen, Comscore's Senior Vice President, Asia Pacific. “This allows Comscore to continue to increase trust and transparency in measurement within the Malaysian market.”

Present in 70 countries, Comscore is the appointed online measurement standard in a number of markets across the globe, including Malaysia, the UK, Spain, Finland, Indonesia and Norway.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

About MDA
The Malaysian Digital Association (MDA) is a representative body which comprises online publishers, advertising agencies, creative agencies and digital service providers. Founded in 2009, MDA has been instrumental in shaping the Malaysian digital industry and committed to driving it forward with innovative initiatives, like the endorsement of a standardised measurement currency for the industry – the first time such an endorsement was made anywhere in the region.

For more information about MDA, please visit www.malaysiandigitalassociation.org.my or contact Zati Azami at the MDA Secretariat at Telephone: +603-7660-8535 or zati@macomm.com.my.

The MDA office is located at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya, Selangor DE, Malaysia.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, Comscore’s expectations as to the impact of TV Essentials and the broader family of products on the success of Comscore’s business. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, Comscore’s ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to Comscore’s respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that Comscore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Iva Gotovac
Comscore, Inc.
+44 (0)2031111730
worldpress@comscore.com