2024 State of Gaming Report
RESTON, Va., Jan. 20, 2021 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
Comscore’s TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.
TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS(Week Ending January 10, 2021)
RANK
STICKINESS INDEX
RATING RANK
TELECAST
NETWORK
DAY
1
162
3
NBC NFL PLAYOFF GM WC SA1
NBC
1/9/2021
2
157
NBC NFL PLAYOFF GM WC SU2
1/10/2021
154
103
Todo por mi hija
TELMUN
1/8/2021
4
145
78
Vencer el desamor
UNIV
1/5/2021
5
144
17
Blue Bloods
CBS
6
143
94
Imperio de mentiras
1/4/2021
7
142
98
Dulce ambición
8
136
104
Aquí y ahora
9
134
29
Bull
10
26
This Is Us
11
133
21
FBI
12
23
Magnum P.I.
13
129
19
The Bachelor
ABC
14
124
The Chase
1/7/2021
15
NCIS: Los Angeles
16
37
All Rise
123
Celebrity Wheel of Fortune
18
33
Law & Order: Special Victims Unit
122
22
NCIS: New Orleans
20
121
41
Ellen's Game of Games
1.Tampa Bay at Washington2. Cleveland Browns at Pittsburgh Steelers[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision is owned by Univision Communications; ABC is owned by The Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS(Week Ending January 10, 2021)
146
674
2021 IIHF World Junior Championship1
NHLTV
53
A New Year's Resolution
HALL
56
90 Day Fiancé
TLC
55
The Curse of Oak Island
HST
140
Aurora Teagarden Mysteries: Reunited and It Feels So Deadly
HALLMM
843
La Rosa de Guadalupe
GALA
WWE Monday Night Raw
USA
132
The Real Housewives of Atlanta
BRAVO
131
81
Winter in Vail
130
127
Below Deck
97
Gold Rush
DSC
376
The Wrong Fiancé
LMN
128
MSNBC Special Coverage
MSNBC
1/6/2021
195
Southern Charm
64
Dr. Pimple Popper
125
221
Street Outlaws: Fastest in America
234
757
Pit Bulls and Parolees
APL
172
Dead Silent
ID
148
Murder in the Heartland
1. Canada at United States from Rogers Place in Edmonton, Alberta, Canada
[History Channel and Lifetime Movie are owned by A&E Networks; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Animal Planet, Discovery Channel, Investigation Discovery and TLC are owned by Discovery Communications, Inc.; Bravo, MSNBC and USA are owned by NBCUniversal; NHL Network is owned by a joint venture between National Hockey League and NBCUniversal; Galavision is owned by Univision Communications.]
- The Stickiness Index is powered by Comscore’s TV Essentials and excludes local programming and all premium non-ad-supported channels.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
MediaMarie ScoutasComscore, Inc. press@comscore.com
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