Comscore adds Social Incremental audiences to its flagship digital measurement tool, further expanding its cross-platform capabilities

Publishers now enabled to account for their deduplicated audience footprint across Desktop, Mobile and Social

London, UK, March 20, 2024 – Comscore (NASDAQ: SCOR), a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its MMX Platform suite for the United Kingdom and Spain. The service has been available in the United States since October 2023 and will soon also be available for the following international markets: Italy, France, Canada, India, Argentina, Brazil and Mexico which provides a deduplicated view of audiences across Desktop, Mobile, and Social to enable publishers and brands to measure their comprehensive total digital population.

By providing a complete view of digital audiences, Comscore's new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.

"As a specialist media company with highly-engaged, global audiences across a wide array of brands and platforms, the ability to capture an accurate picture of our footprint across social media is crucial to understanding the true value of our premium digital content," said Nick Flood, Global Ad Product & Revenue Operations Director at Future. "We are thrilled with this latest advancement from Comscore, and look forward to providing our advertising partners with a more holistic view of the tremendous, cross-channel reach of the Future portfolio."

With this release, Comscore is transforming the field of audience measurement. Alejandro Fosk, EVP International at Comscore, emphasizes the significance, stating, "Comscore's methodology efficiently organizes data with precision and uncovers interconnections across platforms. This enables us to provide unique reach metrics that now encompass Social. It's a solution only made possible by the massive scale of Comscore's proprietary digital panel. Our Social Incremental methodology is enhanced with privacy and allows publishers with significant social presence to capture and monetize the full value of their deduplicated audiences across their entire footprint."

Brands, agencies and publishers can tap into these expanded metrics for audience overlap analysis, combined total audience reach, deduplicated social reach, and customer centric reporting to inform decision making.

Comscore's Digital Industry Rankings will now report on the traffic inclusive of Social for entities that have worked with Comscore to activate this complete measurement.

About Comscore

Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behaviour and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

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Roberta Cavalcante
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