Press Releases

4 Dec 2017

Comscore Earns MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection and Filtration on Mobile Apps

Latest MRC Approval Gives Comscore SIVT Accreditation Across All Key Digital Media Touchpoints
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29 Nov 2017

Cyber Monday Sees $3.4 Billion in Desktop Online Sales to Rank as Top U.S. Online Spending Day in History

Comscore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36...
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27 Nov 2017

Thanksgiving and Black Friday Post Strong E-Commerce Growth, Combining for More Than $3.9 Billion in Desktop Spending

Comscore today reported U.S. desktop retail e-commerce spending for Thanksgiving Day and Black Friday 2017. Thanksgiving Day (November 23) saw a 22-percent gain to $1.57 billion in spending...
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9 Nov 2017

Comscore Announces Partnership with Leading Political Data Provider L2

Comscore, Inc., today announced a partnership with leading political data provider L2 to integrate L2’s voter and commercial targeting information into Comscore’s television ratings measurem...
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24 Oct 2017

Data Science Firm 0ptimus Choses Comscore as Measurement Source for Consumer Overlays

Comscore today announced that data science firm 0ptimus will comprehensively match Comscore’s television ratings and digital measurement with 0ptimus’ nationwide custom modeled audiences. Su...
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18 Oct 2017

Comscore to Be Featured During NYC Television Week

Comscore today announced that it will be featured at the NYC Television Week conference during speaking events at the Sheraton Times Square New York Hotel.
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3 Oct 2017

Comscore Appoints Gregory A. Fink as Executive Vice President, Finance

Comscore today announced that Gregory A. Fink has joined Comscore as Executive Vice President, Finance, effective today, October 3, 2017. He will report to David Kay, who was appointed Inter...
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3 Oct 2017

Comscore and PlaceIQ Launch Jointly Developed Product to Quantify Impact of TV, Mobile and Desktop Advertising on Retail Store Visits

Comscore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by Comscore, which measures lift in retail visits resulting from TV, mobile and desktop advertising....
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28 Sep 2017

Comscore announces launch of major enhancements to Mobile Metrix & MMX Multi-Platform in Argentina and Mexico

Comscore today announced the launch of major upgrades to Mobile Metrix and MMX Multi-Platform in Argentina and Mexico with the introduction of Audience Duplication, Cross Visiting and Reach/...
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28 Sep 2017

Comscore Reports September North American Box Office on Track to Hit a New All-Time Record

September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office
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27 Sep 2017

Comscore Launches Activation Solution Suite to Improve Audience Targeting and Advertising Relevance Using TV, Digital and Cross-Platform Data

Comscore today announced the launch of Activation, a new product suite that helps advertisers, agencies and media companies efficiently reach the right audiences at the right time while ensu...
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25 Sep 2017

Comscore Signs Local TV Ratings Contract with Capitol Broadcasting Company

WRAL-TV and WRAZ-TV in Raleigh-Durham, NC Adopt Comscore’s Local Television Ratings.
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20 Sep 2017

Comscore to Be Featured at Campaign Tech Chicago Conference

Comscore today announced that it will be featured at the Campaign Tech Chicago digital campaign conference.
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18 Sep 2017

Comscore Local TV Ratings During Hurricane Harvey Confirm Viewer Reliance on Local Television Stations as a Trusted Source of Breaking News & Safety Updates

Comscore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following...
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12 Sep 2017

Comscore Releases New ‘Global Mobile Report’ Providing Mobile Snapshot Across 14 Markets

Comscore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changin...
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7 Sep 2017

Comscore Launches Plan Metrix in Germany

Comscore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes...
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24 Aug 2017

Comscore’s 2017 U.S. Mobile App Report Available for Download

Comscore, Inc. today published The 2017 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on mobile apps,...
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16 Aug 2017

Comscore’s Latest Report Top 10 Burning Issues in Digital Available for Download

Comscore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides Comscore’s perspective on the most pressing to...
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