2025 State of Programmatic Report
Comscore today announced that Gregory A. Fink has joined Comscore as Executive Vice President, Finance, effective today, October 3, 2017. He will report to David Kay, who was appointed Inter... Read more
Comscore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by Comscore, which measures lift in retail visits resulting from TV, mobile and desktop advertising.... Read more
Comscore today announced the launch of major upgrades to Mobile Metrix and MMX Multi-Platform in Argentina and Mexico with the introduction of Audience Duplication, Cross Visiting and Reach/... Read more
September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office Read more
Comscore today announced the launch of Activation, a new product suite that helps advertisers, agencies and media companies efficiently reach the right audiences at the right time while ensu... Read more
WRAL-TV and WRAZ-TV in Raleigh-Durham, NC Adopt Comscore’s Local Television Ratings. Read more
Comscore today announced that it will be featured at the Campaign Tech Chicago digital campaign conference. Read more
Comscore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following... Read more
Comscore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changin... Read more
Comscore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes... Read more
Comscore, Inc. today published The 2017 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on mobile apps,... Read more
Comscore today published its Top Ten Burning Issues in Digital report. Available to the public as a complimentary download, the report provides Comscore’s perspective on the most pressing to... Read more
Comscore today announced an agreement with Media Management, Inc. (MMi), which provides media audit support to the industry, to add Comscore’s local television measurement to MMi’s Circle Au... Read more
Comscore today introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform (MMX MP). With this platform, clients around the globe... Read more
Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and Comscore, a leading cross-platform measurement and analytics company, today ann... Read more
Comscore today announced the appointment of three new members based in its Sydney, Australia office, effective immediately: Adam Natiq, Head of Sales, Australia and New Zealand; Alan Jenner,... Read more
Comscore today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones... Read more
Comscore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). Thi... Read more