June 2, 2015

Comscore Ranks Top UK Digital Media Properties for April 2015

London, UK, 2 June, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the Comscore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.5 million UK unique visitors accessed the Internet in April 2015 across desktop and mobile (smartphone and tablet) platforms. 45.1 million visitors accessed the Internet via desktop while 36.5 million users browsed the web via mobile devices. Download the full April UK Digital Market Overview here.

Google Sites ranked as the top property with nearly 46 million combined desktop and mobile Internet users. The majority of Google Sites’ audience visited from both desktop and mobile platforms (66 percent), while 28% visited exclusively from desktop and 7% were mobile-only users. Facebook was the second most popular online property with a multi-platform audience of 41 million, 20 percent of which were mobile-only.

Comscore Top 20 Digital Media Properties by Total Multi-Platform Unique Visitors
April 2015
UK, Desktop Age 6+, Mobile Age 18+
Source: Comscore MMX Multi-Platform

Unique Visitors (000)

Share (%) of Total Digital Population

Total Digital Population

Desktop Only

Multi-Platform (Desktop + Mobile)

Mobile Only

Total Internet Audience

47,523

23%

72%

5%

Google Sites

45,646

28%

66%

7%

Facebook

41,095

24%

56%

20%

BBC Sites

39,934

30%

31%

39%

Amazon Sites

36,865

30%

31%

38%

Microsoft Sites

36,595

49%

38%

13%

Yahoo Sites

32,204

34%

38%

28%

eBay

31,369

30%

37%

34%

Apple Inc.

27,201

29%

14%

57%

Sky Sites

26,718

21%

16%

63%

Mail Online / Daily Mail

26,132

24%

20%

57%

Wikimedia Foundation Sites

24,873

41%

26%

33%

Mode Media

24,010

34%

14%

51%

Trinity Mirror Group

22,795

22%

10%

67%

TWITTER.COM

21,638

25%

17%

58%

AOL, Inc.

21,125

33%

23%

44%

Linkedin

20,713

26%

17%

57%

The Guardian

20,539

30%

16%

55%

TripAdvisor Inc.

19,689

32%

18%

51%

Telegraph Media Group

19,631

31%

14%

55%

GOV.UK

16,032

53%

16%

31%

For a more insights into digital consumption trends, download this month’s UK Digital Market Overview here.

Our latest blog post is “Could observed digital behaviour have beaten the polls in the 2015 UK General Election­?”

To receive the monthly UK Digital Market Overview, please sign up here.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

About UKOM
UK Online Measurement Company (UKOM) is an industry governed multi-platform audience measurement in partnership with Comscore.

UKOM’s objective is to set and oversee the delivery of a credible industry standard for digital audience measurement. That means quantifying audiences in terms of people, not browsers or machines.