2024 State of Gaming Report
RESTON, VA, January 21, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the Comscore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 208.3 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)December 2015Total U.S. – Home and Work LocationsSource: Comscore Media Metrix Multi-Platform
Rank
Property
Unique Visitors/Viewers
(000)
Total Internet : Total Audience
260,182
1
Google Sites
248,385
26
Pinterest.com
87,392
2
Facebook
218,640
27
Yelp
86,027
3
Yahoo Sites
204,885
28
ESPN
83,897
4
Amazon Sites
198,719
29
Meredith Digital
81,666
5
Microsoft Sites
191,507
30
BuzzFeed.com
80,442
6
AOL, Inc.
181,209
31
Target Corporation
78,877
7
Comcast NBCUniversal
154,848
32
WordPress.com*
78,593
8
CBS Interactive
150,669
33
Vimeo
78,164
9
Mode Media
143,788
34
WashingtonPost.com
75,990
10
Apple Inc.
142,396
35
Adobe Sites
74,872
11
Wikimedia Foundation Sites
118,640
36
WebMD Health
71,276
12
Turner Digital
118,105
37
About
70,787
13
Twitter
115,637
38
New York Times Digital
70,356
14
Time Inc. Network (U.S)
114,025
39
Mail Online / Daily Mail
66,177
15
Conde Nast Digital
112,604
40
Cox Enterprises Inc.
64,657
16
Wal-Mart
111,832
41
Scripps Networks Interactive Inc.
64,619
17
Linkedin
111,312
42
Groupon
64,309
18
Weather Company, The
105,458
43
TripAdvisor Inc.
62,580
19
eBay
103,965
44
Zillow Group
62,242
20
Hearst
100,899
45
NFL Internet Group
61,940
21
USA Today Network
100,242
46
Netflix Inc.
61,786
22
SheKnows Media
92,483
47
Vox Media
59,781
23
PayPal
92,410
48
Fox News Digital Network
57,700
24
Answers.com Sites
90,918
49
craigslist, inc.
57,397
25
Pandora.com
89,702
50
Purch
57,072
Comscore Top 50 Properties (Desktop Only)December 2015Total U.S. – Home and Work LocationsSource: Comscore Media Metrix
Unique Visitors
232,202
208,309
35,364
151,063
35,195
145,033
33,688
140,012
33,222
118,629
32,851
101,186
31,446
72,346
30,248
63,280
29,190
56,573
29,113
56,250
28,528
55,908
27,582
55,332
27,375
52,950
27,075
49,861
Best Buy Sites
26,843
Ask Network
41,598
26,356
41,057
Ziff Davis Tech
25,536
40,466
Verizon Communications Corporation
25,442
39,306
25,348
39,256
Sears Sites
23,337
39,098
23,324
37,851
Valve Corporation
23,143
37,606
JPMorgan Chase Property
23,083
37,295
22,304
36,485
22,088
Dropbox Sites
35,743
21,995
Comscore Ad Focus Rankings (Desktop Only)December 2015Total U.S. – Home and Work LocationsSource: Comscore Media Metrix
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
Taboola
203,798
87.8
Google Ad Network**
221,796
95.5
Google
200,187
86.2
Yahoo Audience Network**
208,089
89.6
ShareThis
150,353
64.8
Criteo**
199,310
85.8
Facebook.com
142,767
61.5
Conversant**
199,171
60.3
RadiumOne**
188,066
81.0
MSN
133,488
57.5
Exponential**
166,276
71.6
Outbrain
131,366
56.6
RhythmOne**
161,446
69.5
YouTube.com
111,600
48.1
Collective Display**
159,170
68.5
Amazon.com*
106,090
45.7
Gamut - Network**
156,616
67.4
Gravity Personalization
103,004
44.4
Advertising.com**
128,349
55.3
43.6
Amobee**
121,303
52.2
RevContent
84,085
36.2
Rocket Fuel**
100,570
43.3
Windows Live
75,643
32.6
Media.net Contextual Ads**
94,759
40.8
31.2
Specific Media**
92,624
39.9
Walmart.com
53,337
23.0
SourceKnowledge Video Network**
85,591
36.9
17.9
Vibrant Media**
71,731
30.9
16.8
Choicestream**
70,577
30.4
16.3
Undertone Networks**
68,653
29.6
16.2
GumGum**
61,278
26.4
Twitter.com
36,212
15.6
33Across Real Platform**
60,424
26.0
CNN Brand
35,393
15.2
Target.com
35,330
Top DSP/SSP/Ad Exchange Entities
Fulcrum5**
198,271
85.4
CBS News
32,844
14.1
OpenX**
160,271
69.0
NBC News Digital
32,771
engage:BDR**
42,115
18.1
Blogger
31,657
13.6
13.5
Apple.com
30,563
13.2
13.0
TripAdvisor.com*
28,252
12.2
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 60.3 percent of the 232 million desktop internet users in December. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
For more information: Request a Demo of Media Metrix Multi-Platform
About Comscore Media Metrix Multi-PlatformComscore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.