2024 State of Gaming Report
Differences in Viewing Preferences Revealed Across Age Groups
Tokyo, Japan, 5 July 2016 – Comscore, Inc. (NASDAQ: SCOR) today released Japan data from the Comscore Video Metrix® service, showing that Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016. The Comscore data also reveals differences in viewing preferences across age groups by showing the top 10 online video properties within several demographic segments.
Top 10 Online Video Properties by Unique Viewers Google Sites, driven primarily by video viewing on YOUTUBE.COM, ranked as the top online video property in April 2016 with 43.0 million unique viewers. Yahoo Sites (including Yahoo Japan GYAO!) ranked second with 33.2 million viewers, followed by Twitter with 13.3 million viewers.
Top 10 Japan Online Video* Properties Ranked by Unique Video ViewersApril 2016Total Japan – Age 6+, Desktop Computer, Home and Work LocationsSource: Comscore Video Metrix
Property
Total Unique Viewers (000)
Reach Web Population (%)
Total Internet: Total Audience
63,696
100.0
1
Google Sites
42,969
67.5
2
Yahoo Sites
33,225
52.2
3
Twitter
13,322
20.9
4
Teads
12,961
20.3
5
FC2 inc.
12,148
19.1
6
Kadokawa Dwango Corporation
10,865
17.1
7
Facebook
9,424
14.8
8
DMM
8,883
13.9
9
SkillUp Video Technologies
7,223
11.3
10
BroadbandTV
5,507
8.6
Top 10 Online Video Properties by Unique Viewers Across Age Groups In April 2016, the top 10 online video properties across several age groups revealed differences in viewing preferences for persons aged 34 and below versus those aged 35+. For target audience segments aged 34 and below, Kadokawa Dwango Corporation ranked highly within the top four, while ANITUBE.SE was in the top 10. Facebook ranked in the #8 position in the 18-24 and 25-34 age groups. On the other hand, for audience segments aged 35 and above, Facebook ranked higher than Kadokawa Dwango Corporation.
In addition, while Teads, the inventor of native video advertising and leading outstream video marketplace, was in the top 10 for viewers aged 18 and above, it was ranked highly in the #3 spot for audience segments aged 35 and above. Lastly, only the 6-17 age group had more Twitter viewers than Yahoo Sites viewers.
Top 10 Japan Online Video* Properties Ranked by Unique Video Viewers Across Age Groups April 2016Total Japan – Age 6+, Desktop Computer, Home and Work LocationsSource: Comscore Video Metrix
Age Group
6-17
18-24
25-34
35-44
45-54
55+
ANITUBE.SE
AOL, Inc.
Warner Music
SMARTCANVAS.NET
Videology
Microsoft Sites
*A video is defined as any streamed segment of audio-visual content, including both progressive downloads and live streams. For long-form, segmented content (e.g. television episodes with ad pods in the middle), each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
For more information about Video Metrix, please visit: www.comscore.com/VideoMetrix.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.