January 21, 2016

Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2015

RESTON, VA, January 21, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the Comscore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 208.3 million visitors.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
December 2015
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

260,182

1

Google Sites

248,385

26

Pinterest.com

87,392

2

Facebook

218,640

27

Yelp

86,027

3

Yahoo Sites

204,885

28

ESPN

83,897

4

Amazon Sites

198,719

29

Meredith Digital

81,666

5

Microsoft Sites

191,507

30

BuzzFeed.com

80,442

6

AOL, Inc.

181,209

31

Target Corporation

78,877

7

Comcast NBCUniversal

154,848

32

WordPress.com*

78,593

8

CBS Interactive

150,669

33

Vimeo

78,164

9

Mode Media

143,788

34

WashingtonPost.com

75,990

10

Apple Inc.

142,396

35

Adobe Sites

74,872

11

Wikimedia Foundation Sites

118,640

36

WebMD Health

71,276

12

Turner Digital

118,105

37

About

70,787

13

Twitter

115,637

38

New York Times Digital

70,356

14

Time Inc. Network (U.S)

114,025

39

Mail Online / Daily Mail

66,177

15

Conde Nast Digital

112,604

40

Cox Enterprises Inc.

64,657

16

Wal-Mart

111,832

41

Scripps Networks Interactive Inc.

64,619

17

Linkedin

111,312

42

Groupon

64,309

18

Weather Company, The

105,458

43

TripAdvisor Inc.

62,580

19

eBay

103,965

44

Zillow Group

62,242

20

Hearst

100,899

45

NFL Internet Group

61,940

21

USA Today Network

100,242

46

Netflix Inc.

61,786

22

SheKnows Media

92,483

47

Vox Media

59,781

23

PayPal

92,410

48

Fox News Digital Network

57,700

24

Answers.com Sites

90,918

49

craigslist, inc.

57,397

25

Pandora.com

89,702

50

Purch

57,072

Comscore Top 50 Properties (Desktop Only)
December 2015
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

232,202

1

Google Sites

208,309

26

Target Corporation

35,364

2

Microsoft Sites

151,063

27

Yelp

35,195

3

Facebook

145,033

28

Pinterest.com

33,688

4

Yahoo Sites

140,012

29

Adobe Sites

33,222

5

Amazon Sites

118,629

30

TripAdvisor Inc.

32,851

6

AOL, Inc.

101,186

31

Purch

31,446

7

Mode Media

72,346

32

SheKnows Media

30,248

8

CBS Interactive

63,280

33

Meredith Digital

29,190

9

Wikimedia Foundation Sites

56,573

34

Weather Company, The

29,113

10

Wal-Mart

56,250

35

Netflix Inc.

28,528

11

eBay

55,908

36

Answers.com Sites

27,582

12

Comcast NBCUniversal

55,332

37

New York Times Digital

27,375

13

Apple Inc.

52,950

38

WebMD Health

27,075

14

Turner Digital

49,861

39

Best Buy Sites

26,843

15

Ask Network

41,598

40

Zillow Group

26,356

16

Time Inc. Network (U.S)

41,057

41

Ziff Davis Tech

25,536

17

PayPal

40,466

42

Verizon Communications Corporation

25,442

18

Hearst

39,306

43

ESPN

25,348

19

Conde Nast Digital

39,256

44

Sears Sites

23,337

20

Linkedin

39,098

45

Scripps Networks Interactive Inc.

23,324

21

USA Today Network

37,851

46

Valve Corporation

23,143

22

About

37,606

47

JPMorgan Chase Property

23,083

23

Twitter

37,295

48

Cox Enterprises Inc.

22,304

24

craigslist, inc.

36,485

49

Fox News Digital Network

22,088

25

Dropbox Sites

35,743

50

Vox Media

21,995

Comscore Ad Focus Rankings (Desktop Only)
December 2015
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

232,202

100.0

1

Taboola

203,798

87.8

1

Google Ad Network**

221,796

95.5

2

Google

200,187

86.2

2

Yahoo Audience Network**

208,089

89.6

3

ShareThis

150,353

64.8

3

Criteo**

199,310

85.8

4

Facebook.com

142,767

61.5

4

Conversant**

199,171

85.8

5

Yahoo Sites

140,012

60.3

5

RadiumOne**

188,066

81.0

6

MSN

133,488

57.5

6

Exponential**

166,276

71.6

7

Outbrain

131,366

56.6

7

RhythmOne**

161,446

69.5

8

YouTube.com

111,600

48.1

8

Collective Display**

159,170

68.5

9

Amazon.com*

106,090

45.7

9

Gamut - Network**

156,616

67.4

10

Gravity Personalization

103,004

44.4

10

Advertising.com**

128,349

55.3

11

AOL, Inc.

101,186

43.6

11

Amobee**

121,303

52.2

12

RevContent

84,085

36.2

12

Rocket Fuel**

100,570

43.3

13

Windows Live

75,643

32.6

13

Media.net Contextual Ads**

94,759

40.8

14

Mode Media

72,346

31.2

14

Specific Media**

92,624

39.9

15

Walmart.com

53,337

23.0

15

SourceKnowledge Video Network**

85,591

36.9

16

Ask Network

41,598

17.9

16

Vibrant Media**

71,731

30.9

17

Linkedin

39,098

16.8

17

Choicestream**

70,577

30.4

18

USA Today Network

37,851

16.3

18

Undertone Networks**

68,653

29.6

19

About

37,606

16.2

19

GumGum**

61,278

26.4

20

Twitter.com

36,212

15.6

20

33Across Real Platform**

60,424

26.0

21

CNN Brand

35,393

15.2

22

Target.com

35,330

15.2

Top DSP/SSP/Ad Exchange Entities

23

Yelp

35,195

15.2

1

Fulcrum5**

198,271

85.4

24

CBS News

32,844

14.1

2

OpenX**

160,271

69.0

25

NBC News Digital

32,771

14.1

3

engage:BDR**

42,115

18.1

26

Blogger

31,657

13.6

27

Purch

31,446

13.5

28

Apple.com

30,563

13.2

29

SheKnows Media

30,248

13.0

30

TripAdvisor.com*

28,252

12.2

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 60.3 percent of the 232 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of Media Metrix Multi-Platform

About Comscore Media Metrix Multi-Platform
Comscore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore Media Metrix
Comscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.