Consumers set up a blockbuster holiday season at the Box Office
How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
This panel discussion at the 2023 CIMM Summit in New York includes insights from Comscore’s Chief Research Officer, Michael Vinson Ph.D.