Consumers set up a blockbuster holiday season at the Box Office
Unlock the value of everywhere. Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and Comscore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale.
Hear about the needs and potential of cross-platform measurement from industry experts, Steven Wolfe Pereira, VP, Brand Strategy & Marketing Solutions, Oracle Data Cloud; Colleen Fahey Rush, EVP, Chief Research Officer, Viacom; Jon Suarez-Davis, Chief Marketing & Strategy Officer, Krux Digital; Jane Clarke, CEO, Managing Director, CIMM; and Eric Salama, CEO, Kantar.