More Insights

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Comscore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Niel...

News From the Research Trenches

An Embarrassment of Riches

How the Availability of Information Impacts Marketing Spending

With Comscore’s IPO successfully completed and our company now well established as the leading supplier of digital marketing intelligence to more than 700 clients, I occasionally find myself thinking...

Young Adults and Newspapers

Beckham in the States: From the Cosmos to the Galaxy

Spotted on Second Life...

Demonstrate the ROI of Search Marketing

Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...

Comscore's Cookie Deletion White Paper Now Available

Cookie Deletion Whitepaper

Thoughts on Wal-Mart and ISP Data

From “Goat” to “Hero”: The Saga of the IAB Summit

Younger Consumers Receptive to Advertising on User-Generated Content Sites

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

Firefox vs. Internet Explorer: Part 2