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2015 Online Auto Insurance Shopping Report

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In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specific...

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Empowered Shoppers Propel Retail Change

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vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.

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The Rise of the Multi-Platform Viewer

It's Make it or Break it Time for the Fall TV Season

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Comscore in Journal of Advertising Research on How Social Media Drives Grow...

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Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Push Play: Is your video strategy driving results or stuck on “Pause"?