More Insights

U.S. Video Advertising as a Percentage of Total Online Video Consumption

According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads now account for approximately one in every six v...

Share of Display Ad Impressions by Top Publisher Category in 2010

Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals served 17 percent of displa...