More Insights

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Earlier today, Comscore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two com...

Measurement Proves the Effectiveness of Mobile Advertising

How Walmart & Target are winning mobile

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed t...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni

Online Radio & Music Streaming

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

App Wars: Does the little guy have a chance against Facebook, Apple & Googl...

How Facebook (and Twitter) are mastering mobile

Realizing the Promise of Programmatic through Comscore Industry Trust