Insights

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Emmys By The Numbers

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Is Mobile Bringing About the Death of the PC? Not Exactly

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

For the past nine years, Comscore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a...

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Telecoms.com Interview with Brian Jurutka

Video

Online Media Measurement: It’s Not Like Betamax Vs VHS

How Better Measurement Can Bring More Brand Advertising to Digital

Spain vs. The Netherlands: The Digital Football Match

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Digital Banking Industry Trends and Observations