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Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization....

Marketing to the Multi-Platform Majority

Comscore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide...