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Political Candidates Use Different Strategies to Engage Voters Through Digi...

Digital Advertising Develops Presidential Candidate Brands and Engages Vote...

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has i...

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential...

Tablet Competition Heats Up: Kindle Fire Captures more than Half of U.S. An...

Changing How the World Sees Digital Advertising

Comscore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from Comscore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a ho...

Comscore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

The Top 6 Trends Shaping Local Search in 2012 and Beyond

Panel Participation Yields Digital Insights

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past...

Changing How the World Sees Digital Advertising

So What if Only 1% of Facebook Fans 'Engage'?

The Synergy of User Generated and Professional Video Content

Android Captures Majority Share of US Smartphone Market

Optimizing News for Searchers, Search Engines & News Publishers

iPhone Users More Likely to Access Wi-Fi than Android Users in the US and U...

Changing How the World Sees Digital Advertising

Linda Abraham about global digital trends