More Insights

The Effects of the Recession on Brand Loyalty and “Buy Down”

Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand...

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a Comscore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo!...

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

The Interconnection of Facebook Fan Pages

Financial Information/Advice Sites Grew Nearly 30 Percent Since Last Year i...

During September 2011, Financial Information/Advice Sites like GrupaMoney.pl and Moneysupermarket.com attracted over 72.6 million unique visitors, an increase of 27.4 percent over the past year in Eur...

Advertising Strategies for Targeting U.S. Hispanics

Online Video Content on the Rise in the U.S.

The NFL & Fantasy Football: A Match Made in Search Heaven

Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

Introducing Comscore's Media Planner 2.0

Spotify Makes a Splash among U.S. Early Adopters

Brew Feature Phone Users Show High Level of Engagement

5 in 10 Top U.S. Mobile Devices Are Brew Feature Phones

Two Thirds of Tablet Owners Play Games on Their Device

Half of US Tablet Owners Made a Purchase on Device in September

Apple iOS Accounts for Majority of Non-Computer Traffic in the US

The Irish Times Leads Online Newspaper Category in Ireland