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Comscore Introduces Ad Metrix Social™ for Visibility into the Social Side o...

Comscore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The ava...

Web-Based Email Shows Declining Engagement Among Younger Age Group in Europ...

In August 2011, the average number of minutes spent overall by Europeans on web-based email showed an increase of nearly 11 percent from the previous year. A demographic analysis showed that this incr...