More Insights

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...

Mobile Photo Usage by Market

A look across geographies currently measured by our Comscore MobiLens product revealed that mobile users in Spain display the highest percent of users taking photos with their mobile devices in March.