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Fast Facts: Rihanna and the Super Bowl
Rihanna has been confirmed as the 2023 Super Bowl Halftime Show performer, and her fans took to social in anticipation for not only a legendary performance, but the possibility the singer may finally...
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Brand Thinking Meets Analytics Driven Growth
Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse.
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Sports Series: Los Angeles Leans Into the 2022 NFL Season Kickoff
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The World Reacts to the Death of Queen Elizabeth II
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Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH
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