More Insights

Why Capturing Instagram Reels data is More Important than Ever

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video...

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to...